AI Insights · Timothy · July 2022
Top 5 Business Apps Performance in Kenya Q2 2022
In Q2 2022, business apps in Kenya saw varied performance trends. LinkedIn led with significant user engagement, while Adobe Acrobat Reader and iScanner showed steady revenue growth.
In the second quarter of 2022, the top business apps in Kenya displayed diverse performance patterns across downloads, revenue, and active users. Below, we break down the key trends for each app based on Sensor Tower data.
LinkedIn: Network & Job Finder saw a notable increase in weekly downloads, starting at around 6.8K in late March and peaking at 13K in early June. Revenue also experienced a steady rise, reaching approximately $5.6K in the week of June 6. The app maintained strong user engagement, with weekly active users growing from 170K at the end of March to nearly 190K by the end of June.
iScanner: PDF & OCR Scanner had a mixed quarter. Weekly downloads spiked in mid-June, reaching 1.9K, while revenue showed a gradual increase, peaking at $806 in the final week of the quarter. Active users also surged, growing from around 1K in late March to over 2.2K by mid-June.
Adobe Acrobat Reader: Edit PDF demonstrated consistent performance throughout the quarter. Weekly downloads remained strong, peaking at 8.1K in the week of June 6. Revenue peaked at $1.1K in mid-April and stayed relatively stable around $800 towards the end of June. Active users remained robust, fluctuating around 270K to 290K.
ScanGuru: Document PDF Scanner experienced moderate growth. Weekly downloads increased slightly, peaking at 216 in mid-June. The app's revenue saw minor fluctuations, with a high of $465 at the end of May. Active users grew gradually, reaching 515 by mid-June.
xScan : Document Scanner App had a varied quarter with weekly downloads peaking at 1.2K in mid-May. Revenue showed a steady trend, peaking at $408 in late April. Active users grew significantly in May, reaching 684, before stabilizing around 220 by the end of June.
For more detailed insights, visit Sensor Tower.